Tuesday, April 21, 2009

Politics of blogging


For the past few years, I have been quiet about issues even if when I am already attacked (directly or indirectly) because of the belief that each one of us are entitled to an opinion.

However, things are now reaching a point where an increasing number of blog posts are being sent to me by industry peers for comment and clarification. Most of these looked down upon on bloggers - especially the new ones and those who get paid to blog.

To relieve me of stress and heartaches, yes it hurts, this is a post that I shall update and send whenever I get asked to comment.

1. Identity building
It takes time for bloggers to build their identity. Most of them don't know anyone popular who will tag them along and give them link love. The effort of going out of their own way to establish an identity should be recognized or appreciated. This is done by joining contests, attending events, among others. That is also how link love is earned naturally.

If you give them a story, they can write about it. At times, surprisingly, there are events that have no story value at all or failed to get the point. Then we have to work harder to make sure the output desired is achieved.

2. Freebies and giveaways
In 1997, I decided to become a freelance writer, web publisher, and start attending media events where I got tagged or found about. Stories get published in my Microsoft-Word created Infotech site (blogs were not really high tech yet then). All I get from attending were free food and give-aways. Today, yes, I still love freebies and giveaways. And yes, I look forward to them. By attending these events and writing stories, was able to start getting stints to contribute to publications. The work I post in my Infotech site eventually paved the way to cover international events in U.S., Spain, Malaysia, among others. All expenses paid but no pocket money provided. I write the stories for free because I love it. Had a lot of bloopers, mistakes, and intrigue as well.

Bloggers don't get paid at all unless they are affiliated with a network that pays them. Or they have regular advertisers in their site that pays on a monthly basis. Attending blogger events is an expense. There is nothing wrong if they will get excited receiving a nice freebie or give-away.

Although some brag about it, you can't blame them. The least we can do as peers is just remind them not to - avoiding misinterpretation by readers.

Apart from the good story, the food and freebies make it also worth the while. Of course, there are some who attend events for their own agenda and don't need your free food and freebies especially those who are well-off and has a blog for an outlet of their thoughts.

At the end of the day, bloggers can't be generalized and no one has any right to say who is superior and who is not. Even this post, take it with a grain of salt. Don't count on it. Use your own practical judgment.

I'm biased as I knew how it felt to start with nothing - that when you go out for the day, the only money you have is good for transportation. Where the only source of meal is the event that you will attend for the day. So if you believe those who frown upon bloggers who are just beginning to attend events and excited with your freebies, then you are no different from them. (and I'm reminded to be thankful for not being discriminated during those times)

3. Blogspots, Multiply, and other free domains
Just because a blogger doesn't have its own domain, uses a free hosting site, and with a simple template, it doesn't make them any less of value. The same goes to those who have a domain, PageRank, custom template, brand, and traffic. It doesn't make them righteous to look down on others.

You have to give newbies time to evolve, grow, and reach their potential. Supposedly, bloggers help each other and give link love to those they meet in events. We are here to pull each other up and not to drag anyone down.

It hurts me when I get clients who seek consulting advise for plans that immediately rules out newbies for what they read or were told. It is so unfair especially if I knew how these people started (and lucky for being affiliated with the famous ones or have a popular name to begin with) or don't need a blog to earn a living or to make a name for themselves. Some would even have the nerve to refer to themselves as role models.

4. Paid post bloggers (updated 5/27)
There are some who bash bloggers for non-disclosed paid blog post and even try to teach their audience on how to spot it as if something sinful was committed. I find that to be very arrogant and blind self-righteous for the following reasons:
  • Most paid blog post are basically paid for the link (contextualize in a feature). The opinion of the blogger is still theirs and is not swayed to the point of lying to the readers.

  • On the issue of disclosure, that is the discretion of the client and the blogger accepting the assignment. We can debate about it forever but in the end it is a private transaction agreed by parties. It is even more straight out in my opinion.

    Why? Do bloggers who claim not to engage in paid blog post declare the expensive meals, gifts or tokens, and give-aways that they got (and compute its equivalent value) in relation to the events or topics they write about? Majority don't. Worst, some even attend the event and/or accept all the gifts / tokens/ give-aways without writing about it because they believe "it is not an obligation". But in the end, companies didn't spend that much money not to hope for something in return (usually at P1500 - P3000 per blogger).

    Some have consulting stints and are already advertisers in their site, then they write about it. Do they say, "by the way, this entity is my client" or "this entity has given me a (gadget)"?

    Who is much fairer now? What is transparency really about? Or in the end, as long as we write truthfully and do not mislead our audience (even if some got paid or received expensive tokens) is the one that really matters? Again, we can debate about it forever.
In the end, bloggers have the right to choose how they want to earn from their site or the manner they conduct their business. I know a lot who also rely on it for their daily income, send kids to school, among others. Some re-purpose their received tokens to be passed on to their community.

It can lift them up or bring them down. It's their risk. It's their choice. No one has the right to pass judgment on such practices. I believe in the concept of "mind your own business". It is sad when some can't just seem to respect that and to think that they are well-to-do with their income stature in the first place.

Those who are well-off with advertisers lining up for their site, then all the best to you. Bravo. But please don't insinuate your practice that such is the only right way to do it. Don't impose your standards to others.

5. Name calling and exclusion
It is sad that we have reached the point of discriminating bloggers based on the platform they use, putting a collective name to newbie bloggers attending events (who are still finding their way in the blogosphere), and those who get paid to blog. It is different when it is just a joke and when it gets micro-blogged or blogged. Regardless of your perceived peers' weaknesses, no one has the right to give labels to anyone. Of course, there are some who enjoys (even if they don't admit) being tagged as belonging to the "elite".

I guess this is the compounding result of letting one blog post after the other pass, for the past two years, without giving any solid counter-reaction that may have implied the negative assumptions as valid. Then others pick-up and catch-on resulting to chaos.

It is sad to say that we are now polarized. A showdown is inevitable if the bashing does not stop.

I have more to say but I will just update this post as the need arises.
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