On page 42 of the book, Blogging from Home, I mentioned Performancing Metrics as one of the tools that you can use to track your blog performance. I warn you though that it can be very addictive due to its very user-friendly interface.
Don't get me wrong, I love Google Analytics. However, there are features and presentation that Performancing Metrics does so well that makes it hard to just tie yourself up to one analytics tool.
Here are some of the features I like:
1. The Dashboard
At a glance, Performancing Metrics gives you a snap shot on what you have in your website and be able to click right away and find out what is going on. If there are users viewing your site, it will also show you a number. This way, you don't have to wait for 24 hours to find out what has transpired at your site.
2. Visitor Log
The visitor log gives you an idea on the time, date, ip address, session actions, time, and referrer of every site visitor you had.
3. Action Log
The action log gives you a detailed activity of every visitor you had in your site. This includes the articles that they viewed, searches they made, among others.
4. Visitors per article
If you clicked on an article or post published in your site, it wil also show you the number of visitors it had for the span of time you've indicated.
5. Activity per IP Address
If you click on an IP address, it will give you more information about its location, operating system, browser, screen resolution used, and activities done in your site.
6. Visitors per city
If you click on a location, it will give you a detail on the number of visitors you had per location.
7. IP address of visitors per city
If you clicked on a particular location, you will also see the date & time logs, IP address, session or actions, and how did they arrived at your site.
It will show how many of your visitors came from searches, links, direct, bookmark, social media, e-mail, and RSS feeds.
9. Details per source
If you clicked on one traffic source, it will give you the full details on where those visitors came from.
10. Newest Unique
Each traffic source has a newest unique feature that gives a glimpse on your newest visitors or sources of traffic.
I hope the above illustrations will be good enough to explain why I find Performancing Metrics to be useful. Try it out when you have time.