Will also be doing a free webinar session about this topic on April 12 Saturday 2pm to 3 pm. Just sign-up to join.
Social Media complimenting the Customer LifecycleThe use of blogs and social media should be within the framework of serving the customer throughout the customer lifecycle (contact, connection, conversation, consideration, consumption, and community). It must always have the customer in mind - being of service to them.
Blogging is a mustAlthough social media has taken a lot of our time in communicating with our customers, our respective blogs should not be neglected. As social media policies and processes kept changing, that is out of our control, our blogs will remain to be the most stable and should be utilized as the primary archive of our activities and insights.
Blogging is also growing in the Philippines in terms of numbers and influence. There are more blogs today in the top 500 sites of the Philippines as reported by Alexa. It is up to each professional on how they will use their blog to support their career, personal life, or business.