Tuesday, April 8, 2014

How to Maximize Social Media Tools

Last April 7, I got asked to do a presentation on how to maximize social media tools. However, as #iblog10 just finished, my passion on blogging just got renewed and anchored my sharing on the lessons learned from it.

Will also be doing a free webinar session about this topic on April 12 Saturday 2pm to 3 pm. Just sign-up to join.

Social Media complimenting the Customer Lifecycle

The use of blogs and social media should be within the framework of serving the customer throughout the customer lifecycle (contact, connection, conversation, consideration, consumption, and community). It must always have the customer in mind - being of service to them.

Blogging is a must

Although social media has taken a lot of our time in communicating with our customers, our respective blogs should not be neglected. As social media policies and processes kept changing, that is out of our control, our blogs will remain to be the most stable and should be utilized as the primary archive of our activities and insights.

Blogging is also growing in the Philippines in terms of numbers and influence. There are more blogs today in the top 500 sites of the Philippines as reported by Alexa. It is up to each professional on how they will use their blog to support their career, personal life, or business.

Measure your progress

The good thing about blogging and social media tools today is that measurement or analytics tools are available. Check it and see whether you are effective in using it - to meet your goals, intention, and purpose.

Network offline

Blogging and using social media is not enough. Find ways where you can meet and mingle with peers in your niche. If there is an opportunity for you to share what you know, don't hesitate to step up and let yourself be heard.

Be at the top of your game

I truly admire the likes of Maria Ressa and Howie Severino as they don't hesitate to reach out to bloggers and digital influencers whenever the opportunity arises. They engage and do this both online and offline. This most especially true of Maria Ressa.

Are we ready for mobile?

As bloggers and social media users, we are active users of mobile devices. If there are opportunities where specialized applications can be built that compliments your content or what you do, I suggest going for it.

Focus on your passion, intention and purpose

If they are clear and knew where you want to go, I believe everything else will follow.



Monday, November 11, 2013

November 13: Electronic Filing and Payment System coaching session


DigitalFilipino E-Commerce Boot Camp is organizing a free Electronic Filing and Payment System (eFPS) Coaching session in partnership with itPhilippines.net.

This session is for non-eFPS entrepreneurs, professionals, self-employed individuals and mixed-income earners who wants to avail of eFPS. You are invited to this rare event. Limited slots only.

The event is also open to those who are not yet ready to use the eFPS but would like to learn more about it.

(Reference: Overview of the Electronic Filing and Payment System)

Agenda includes:

1. Introduction to eFPS and how to navigate through the site.
2. Fill-up the online enrollment form
3. Fill-up a tax return online and/or pay taxes
4. Get to submit your enrollment form online
5. and many more...

 And, you will get to meet:
1. The Accredited Agent Bank (AAB) for e-payment
2. The BIR Operations Group / eFPS Project Proponent on tax-related issues and concerns

If interested, please sign-up here (if you can't see the form below).

Note that joining means that you intend to use the eFPS.

Cut-off: 30 attendees.

Please expect confirmation via Facebook. (only fill up the form if you are sure that you can make it as we confirm your attendance.)

Tuesday, September 3, 2013

Janet Lim Napoles, Benhur Luy, Merlina Sunas, accused Lawmakers: Due Process, Safety, and No Special Treatment

I would like see Janet Lim-Napoles, whistle-blowers, and all the legislators accused be given due process. Her, Benhur Luy, Merlina Sunas safety guaranteed to go through the trial process and make the parties responsible accountable.

What transpired last August 21 at the Luneta to call for the abolition of PDAF and immediate arrest of Janet Lim-Napoles proves that Filipino Internet users are influential especially if they use social media for the country's benefit. However, Filipinos, being emotional, can also get passionately carried away and be impatient with the process.

Special treatment and threat to greater mass action

Yesterday morning, I overheard a radio interview (unsure what station it was) about a report coverage on the kind of quarters, food served, and other amenities provided for Napoles. They mentioned tweets about it being an over-kill. Then there was a radio phone-patch interview (can't recall the person's name now) who sounded like "threatening" the government for a greater mass action if the case will not be handled properly.

Maybe it is just me but I find threats as a form of intimidation that does not benefit anyone. If more, it turns off people who only wants to see this government proceed with proper action while actively listening to the people's concern.

Patience, Due Process, and Benefit of the Doubt

Listening to Professor Clarita Carlos interview last Saturday (Bottomline with Boy Abunda) made me realize the need to remain calm. I agree with her that the mishandling of PDAF by some of our lawmakers has made Filipinos expect less from persons in power. 

The expose on how the parties involved benefited from it has pushed Filipinos to be furious and sensitive on how the government is handling the situation.

But I hope that we will also put value on the effort government is doing to address this. President Aquino indefinitely suspending the release of PDAF is a good start. 

In due time, a new system is necessary where the people will benefit the most from it (and without giving any government official the opportunity to get a commission from it).

I also hope that the media will be cautious in stirring the emotions of people. At times, I felt like malice is being insinuated on how some of the media portrays Napoles manner of surrender and the actions taken by the government to guarantee her safety.

But like any case in court, there is due process that needs to be followed. I don't want to fall in a magician type of trick where the more you focus on one subject, the more you missed out. Never again.

The Napoles issue is an extra-ordinary case that directly reflects on how the people's money was handled in the past years. The lives of Napoloes, Luy, and Sunas are threatened at this time. The kind they have inflicted upon themselves because of the people's anger and those who benefited from greed of money.

Vigilant Filipino Netizens

The healthy exchange of opinions and ideas in social media, I hope, will continue and can lead to a hands-on generation of Filipinos who wants more progressive developments in the country. 

A clean government. The one who will put the taxpayer's money into good use