Friday, December 10, 2010

Guidelines for Paid Post Blogging

In my ongoing Blog Entrepreneurship Program with Ateneo, one question asked focused on quality expectation of blog post writing. This is important as it can result to missed opportunities if not handled well.

Here are some tips that I hope can help both blogger and blog network editors. If you have additional inputs, feel free to add.

Tips for Bloggers on Paid Post Blogging

1. Review the job order or assignment.
Make sure to fully understand the assignment and expectations. Clarify if there is any confusion.

2. Proofread for blog post story flow, grammar-check, and spell-check prior to submission.
The blogger is also the editor of a blog. Best to have a fellow blogger who will read your blog post first and tell if it needs improvement.

3. Meet the deadline.
Do not accept an assignment if the deadline can't be met.

Not following the job order, submitting incomplete work, poor quality of writing, and missing deadline affects task completion of the project lead - that affects the blogging network as a whole.


Tips for Managing Bloggers

1. Have a contingency plan.
If you committed 10 blog post, get 12 bloggers to write for you. This helps increase chances of meeting the deadline. Factor this in your cost.

2. Read the blog post submission and request for corrections asap
As soon a completed blog post is submitted, check it for story flow, grammar, and spelling. If there are problems, ask the blogger to revise and get it done right away.

It is embarrassing for a client to see a blog post written poorly or has wrong information. This usually happens when a client spotted the story, especially for those who use "keyword alerts", prior to submission of completed work.

3. Understand the blogger's situation
Have encountered scenarios where a blogger who used to write well suddenly regress. Best to give a break. The blogger might be overwhelmed with other things that affects the quality of their work.

In managing relationship with bloggers, continuously remind on the need to pursue reasonable standards with regards to quality of writing and the impact of great work to themselves, project lead, and entire blog network.

On a last note, maintain a one-on-one relationship with the blogger. Trust is a two-way street and needs to be continuously worked on. If handled well, the above challenges will always be dealt with a smile (kasama na asaran) and all forms of feedback seen with good intent.