Sunday, October 14, 2012

Pochology by Pocholo Gonzales

Last October 8, I spoke at the Marketing Crossover event organized by the San Beda College Junior Marketing Association and Immaculate Concepcion Junior Marketing Association. More than 100 students attended the said activity.

My fellow speaker in that morning event was my former DigitalFilipino Podcast partner and director Pocholo Gonzales. Got my hands into podcasting after doing an interview with him for one of their podcast programs in early 2006.

Our podcast ran for one series and produced up to 14 episodes (April 6, 2006 to January 2, 2007). It was also supported by advertisement and was the first to have ads then. Took a break afterward as I was trying to figure out on how it can be done better resulting to higher participation, engagement, among others.

Pocholo talked about "Personal Branding" at the said event and kicked off his talk by showing a video that gave an introduction on who he is and what he has accomplished.


He then followed it by showcasing his voice talent as he "voice out" the various characters he has done.

He gave some tips too on how can the students improve their personal branding online.

He shared his passions and what drives him and encourages the students to document their youth for that will pass by very quickly in life (and I totally agree with that).

He will also be launching a book soon sharing his experience as the "voice master".

Pocholo and I agreed to embark on another podcast project soon. I guess we will announce it once the first episode is out.