Certified Blog and Social Media Entrepreneur Program by Ateneo and DigitalFilipino.com


Entrepreneurs and marketing practitioners today are recognizing the power and influence of bloggers and social media users to generate awareness, ignite conversation, form movements, and inspire people to action.

However, very few blog and social media marketing entrepreneurs today can help in blog, content creation, and social media management for the long term.

Come up with new and inspiring ideas to push organizations, brands and individuals to use blogs, social media, and tap its potential to reach business objectives and bottom line.

The Ateneo – DigitalFilipino Digital Entrepreneurship Program launched this Blog and Social Media Entrepreneur Course with the aim of creating a movement – to encourage the growth of professionals with expertise in this field – and serve the growing needs of businesses locally and internationally.


Differentiation:

This is the 2nd run of this program, earlier referred to as Certified Blog Entrepreneur. Improvements have been made in course content and giving an extra week for module 1 and 2 for participants to roll-out their project execution.


What made this program different from other similar courses available in the market is that we go beyond the creation of a project plan. Every module requires a plan to be fully executed where the final grade largely depends on it. The one-on-one consultation plays an important role during this stage as well where Janette Toral also collaborates, if necessary, to help carry out a participant's project.

Instruction Methodology:
This program combines webinar lectures, online course access, hands-on activities, and consultation. Enrolled participants can also take part in face-to-face consultation sessions organized by Janette Toral for her DigitalFilipino Club members.

The course has three modules:




Module 1: Blog Launch, Copywriting, and Social Media Promotions 
This 3-week course teaches the student on how to:
  • Identify goals, target audience needs, and potential.
  • Build a blog site and content plan.
  • Roll out the site and perform basic promotions including social media.
  • Reach out to fellow bloggers, social media users and build a community.
  • Monitor and improve performance.
For the hands-on project, the student is tasked to produce a blog, follow an agreed-upon content plan and promote. The overall performance of the student’s blog during the allotted timeframe shall serve as basis for grading. (For blog beginners, refer to the Blogging from Home guide to get you started.)

Schedule:
Free webinar: April 14, 7 to 8 pm (sign-up here)
Start of week 1: Introductory Webinar - May 5 (Thursday) 7-9pm
Week 2: One-on-One Consultations available by appointment
End of Week 3: Project Presentation / Webinar - May 26, 2011, 6-9pm
 

Registration Fees:
Option 1: Pay per module - P10,000.00
OR pay only P9,000 per module if you pay 2 weeks before the start date
Option 2: Pay for the full program - P25,000 and save P5,000




Module 2: Professional Blogging, Social Media Marketing & Advertising as a Business 
This three-week course teaches the student how to:
  • Tap blogs and social media in various ways for promotion, awareness, and support for marketing and entrepreneurial pursuits.
  • Understand the available blog and social media advertising platforms, costing, and analyze a blog’s effectiveness.
  • Profile blogs, bloggers, social media users based on their reach and influence.
For the hands-on project, the student is tasked to design and run a blog & social media marketing and advertising program. The overall performance of the said campaign during the timeframe allotted shall serve as basis for grading.

Schedule:

Free webinar: May 12, 2011 7-8pm (sign-up here)
Early Bird Deadline: May 19, 2011
First Webinar Lecture: June 2, 2011, 7-9 pm
Project Presentation: June 23, 2011, 6-9pm

Registration Fees:
Option 1: Pay per module - P10,000.00
OR pay only P9,000 per module if you pay 2 weeks before the start date
Option 2: Pay for the full program - P25,000 and save P5,000

Module 3: Make Money from Blogging and Social Media as a Service Provider

This three-week course teaches the student on how to:
  • Generate income through blogging.
  • Make money from Blogging and Social Media as a service provider.
  • Offer blog creation, blog marketing, blog advertising placement, content development and, social media promotion as a service to businesses.
  • Build a blog content writers network.
  • Build a blog advertising network
For the hands-on project, the student is tasked to come up with a blog marketing service and roll it out for a client. The effectiveness of the service during the timeframe allotted shall serve as basis for grading.

Schedule:
Free Webinar: June 1, 2011 7-8 pm
Early Bird Deadline: June 16, 2011
Webinar Lecture: June 30, 6-9 pm
Final Project Presentation: July 21, 2011, 6-9pm

Registration fees:


Option 1: Pay per module - P10,000.00
OR pay only P9,000 per module if you pay 2 weeks before the start date
Option 2: Pay for the full program - P25,000 and save P5,000

The modules start and end with a webinar session. The rest of the courses are conducted via an online platform, with coaching from an online facilitator. Participants who are abroad or out-of-town can take this course as it is purely online through the webinar, web-based course access and forums.

How to Register
  • Fill up the registration form to sign-up. Expect Heidi Kleiber to contact you for enrollment processing.
For inquiries:
  • Call or text Heidi Kleiber at +639175633528
  • Contact Janette Toral.
  • E-mail Coni Cruz at elearning@ateneo.edu for queries or call +632 426 6001 local 5678, +632 927 0096, +63928 506 53 82