Tuesday, January 20, 2009

Corporate Blogging, Blog Marketing & Advertising

This coming January 30 (Friday), I'll be holding a workshop on Corporate Blogging, Blog Marketing & Advertising at Netopia Internet Cafe, Ground Floor Greenbelt 1, Legaspi Street, Makati City from 9 am to 5 pm.

This hands-on workshop will give participants an appreciation on how blogging can be used to promote a company's products and services. It will also look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.
  • Corporate Blogging Introduction and Uses
  • Creating a Corporate Blog
  • Corporate Blogging Guidelines
  • Blog Marketing
    • Tapping Blogs to Create Buzz (events, give-aways, promo)
    • Tapping Bloggers for Insight and Feedback (alerts)
    • Identifying target blogs
  • Blog Advertising
    • Direct advertising
    • 3rd party banner or text ads
    • Paid reviews
    • Paid features
    • Identifying target blogs
Training materials shall be posted at the Blogging from Home Online Workshop site for online interactive learning purposes.

DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:

  • Corporate members - 5 days (1 participant per day)
  • SME members - 3 days (1 participant per day)
  • Individual members can attend a one-day session
Non-club members (those who have not paid annual membership fee) can send a participant for three thousand pesos (P3000) per day, exclusive of VAT. Slot is confirmed upon receipt of payment.

Participants should fill-up the registration form and await slot confirmation. We can only accept a maximum of 20 participants per day.

This is part of the SEO, Content Writing, eStore Creation, e-Payments, and Blog Marketing Workshop Series this January 26 to 30.