Corporate Blogging, Blog Marketing & Advertising

This coming January 30 (Friday), I'll be holding a workshop on Corporate Blogging, Blog Marketing & Advertising at Netopia Internet Cafe, Ground Floor Greenbelt 1, Legaspi Street, Makati City from 9 am to 5 pm.

This hands-on workshop will give participants an appreciation on how blogging can be used to promote a company's products and services. It will also look into various ways that blogs can be tap as a medium to reach out to target market segments as a new advertising and marketing alternative.

• Corporate Blogging Introduction and Uses
• Creating a Corporate Blog
• Corporate Blogging Guidelines
• Blog Marketing
  
  • Tapping Blogs to Create Buzz (events, give-aways, promo)
  • Tapping Bloggers for Insight and Feedback (alerts)
  • Identifying target blogs
• Blog Advertising
  
  • Direct advertising
  • 3rd party banner or text ads
  • Paid reviews
  • Paid features
  • Identifying target blogs

Training materials shall be posted at the Blogging from Home Online Workshop site for online interactive learning purposes.

DigitalFilipino.com Club members can send participants for free on this training noting the following conditions:

• Corporate members - 5 days (1 participant per day)
  
• SME members - 3 days (1 participant per day)
• Individual members can attend a one-day session

Non-club members (those who have not paid annual membership fee) can send a participant for three thousand pesos (P3000) per day, exclusive of VAT. Slot is confirmed upon receipt of payment.

Participants should fill-up the registration form and await slot confirmation. We can only accept a maximum of 20 participants per day.

This is part of the SEO, Content Writing, eStore Creation, e-Payments, and Blog Marketing Workshop Series this January 26 to 30.

Promote several blogs using one tinyurl with Sqworl

If you have several blogs like me, it is quite a challenge to promote them all. One way I've handled it is by sharing my post via Google Reader and this gets fed to various social media sites that accepts RSS feed.

Another way to do it is by promoting your blogs through Sqworl. This service allows you to promote several sites at once using one url (or like a tinyurl). It creates a page where all the sites you've added are linked.

What I like about the service so far is:

1. Promote several sites at once. This can be your personal sites or perhaps you are making a report compilation showing a good number of blogs or websites. You can also edit it by removing or adding more links.
   
   I created several but for this post let me share my blogs and Blogging from Home features compilation.
   
   
2. Allows you to add description and even assign a title for each url. This is where you can also use keywords that you may be working on in terms of search engine optimization (SEO).
   
   
3. This can be useful when creating profiles in various websites and you can only put one url as identity reference.
   

If there is anything that bothers me though is the screen shot that appears as I add each site. Most of the homepage and deep link urls are shown with no appropriate screen shot. Although that is only temporary and it shows the real one after a while.

If you have tried the service and created a Sqworl, share it here, tell something about the compilation you have made, and will check it out.

eBook Web Publishing with Scribd

I have met a good number of bloggers last year contemplating of publishing their own book. I am very supportive of such an idea as book publishing has its own merits.

In my case, my challenge has always been with the old ones I have published, around 15 more or less at the moment, what happens to them after a few years. One program I am currently exploring is Scribd. This allows publishers to upload their work and share it to others. It also has a qualified publishers program where revenue sharing is possible as ads can be streamed as the book gets viewed within Scribd.

Another option, if you have programming experience, is to work with the Scribd application programming interface (API) so that those that gets viewed at your site will also be able to stream ads. This will require me to work with a developer or really take time to learn it myself.

I'm currently exploring it and hope that Scribd will also deal with self-publishers, not just companies. I will share my experience on this one soon.

DigitalFilipino Stats Report - Filipino Online Shopper (1st Issue)

Publish at Scribd or explore others: Research philippines janette toral